As part of JD’s Manchester takeover celebrating the highly anticipated Nike Air Max Dn8 launch, we helped deliver an ambitious four-part activation with Manchester-born rapper Nemzzz. Weekend one built city-wide hype through flyposting and custom street signage, culminating in a supercar convoy through Manchester featuring a Mercedes G63, Can-Am Maverick and Land Rover Defender 6x6, blasting tracks from Nemzzz’s mixtape while hosts dropped clues across the city.

The activation began in Nemzzz’s hometown of Gorton, creating a powerful community moment as he returned to his local corner shop to hand out exclusive Dn8 keyrings to young fans and residents — grounding a global campaign in authentic local roots.