“Yesterday was once tomorrow” can be a tough pill to swallow—time waits for no one, so don’t waste it. The concept behind this idea was to create a one-take visual with C Drizzy set and ready to take a photo for his mixtape cover, capturing that exact moment where preparation meets opportunity.

Thank you to all the crew involved — Creative Director - @elpronto Creative - @samuel_j_stafford Photographer -@lemarmaynard BTS Photographer - @_snmnvm_ BTS Videographer - @_camera_sensei_ Stylist - @itsrubiilopez Creative support - @niaadwoa Set Production - @tyreese_t_ Production crew - @charlieb.03 Studio - @blackoutstudiomcr